ELIE SAAB, one of the world’s leading names in the Haute Couture industry, and Metropolitan Group, one of the leading real estate developers in Romania, have partnered to launch their first residential project – ELIE SAAB Towers – setting a new benchmark for luxury homes in the capital and the entire country. ELIE SAAB Towers will be located on Daniel Danielopolu Street, No. 90, in one of the most exclusive areas of the capital. The project’s objective is to introduce a modern and sophisticated lifestyle through a pioneering concept, completely unique for the Romanian market. The interiors of the residences perfectly embody the ideal of beauty proposed by Elie Saab, transferred to each piece of furniture from the ELIE SAAB Maison Collection: refined elegance, grace and balance in forms, materials combined in perfect harmony. Special attention is paid to handmade finishes, capable of conveying from the first glance the exceptional level of quality and the tendency towards aesthetic perfection, in the pure ELIE SAAB style.

Robertino Georgescu, founder of Metropolitan Group, announcing the partnership with ELIE SAAB: “It is an alliance that adds even more value to this already special and unique project. At the same time, it crowns our efforts over the last 12 years to offer the Romanian market real estate projects that meet the highest international quality standards. The partnership with ELIE SAAB is an additional guarantee of a lifestyle that represents the benchmark in terms of elegance, luxury and refinement. We are extremely proud to have brought such a high-level design to the Romanian real estate market.”

“We are delighted to be here in Romania, alongside a prestigious partner like Metropolitan Group. As part of a strategic development plan that began three years ago and has already brought a significant number of projects, SAAB Towers in Bucharest has the ambition to offer an increasingly demanding market a different vision of the luxury lifestyle concept,” says Elie Saab Jr., CEO of ELIE SAAB Group. “The project certainly represents a great challenge for us, but it is also a challenge for the entire residential market in Romania. We are confident that we will deliver a spectacular luxury project, with unique design and features, that the residential market is eagerly awaiting. By intercepting the signals we receive and taking into account the limited availability for sale of such apartments, we expect that all of them will be sold immediately after the official launch,” concludes Dan Dragulin.